FAQs

Yes Yes Yes. You don't have to replace your traditional marketing activities with digital, but it's 2023 and your business won't succeed if the word digital isn't incorporated into your marketing strategy. It's really that simple.

Best tools for measuring seo performance, google analytics, webmaster tools, keyword research tools.

Search engine optimization is the use of on-page and off-page tweaks and tactics to help your page rank higher in search engines. His one example of these tactics is ensuring that this blog is at least 1000 words. This is recommended by Google. For more information, read What is an on-page SEO blog.

Keywords are usually words or phrases used by searchers in search engines. These are the words we use when we're really looking for pages, images, videos, blogs, any kind of information or content on the web. These keywords should be strategically placed on your pages and content.

Decisive! With social media becoming so popular, don't assume it's enough to focus your digital marketing strategy solely on social platforms. There are more active email accounts than active accounts on all social media in the world. Email marketing is more private and often feels more personal to consumers. Most of us check our emails all the time, many times a day, and we see a constant stream of notifications on our phones, laptops, and tablets. Read the blog post Is Email Marketing Dead? to learn why you should still be using email marketing.

please do not. A purchased mailing list is essentially just a vehicle for spamming random public members. Grow your mailing list organically with subscribe buttons and calls to action. By doing this, you are not only protecting your company's reputation, but you are also investing time and money in e-mail campaigns that target genuine prospects who ask to be contacted. For more information on how to reuse your mailing list, read How to reach your mailing list with Facebook retargeting.

One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing marketing from a firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.